A brochure is the second most important item of advertising after a website. A brochure explains what your business is about and is perfect to display, post and hand out.

What should your brochure contain?

When deciding what to include in your brochure remember that the information should appeal to your target market. Here are a few things to consider:

Who is your target market?

What do they need that your product/service will fulfill?

What are the main benefits of your product/service?

Identify these and write information that entices potential customers to take action.

What can you include that will make someone keep your brochure?

You want to provide more than just information, make it a resource so it will be retained.

What graphics will appeal to your audience?

Use quality graphics and images, cutting corners in this area will make you look unprofessional.

How much text should you include?

Don’t overload your audience. Your brochure should provide just enough information to attract a prospect but not too much to put them off. You don’t want them to be overwhelmed.

Have a call to action.

This is very important. Tell people what they need to do next. Visit your website or call for more details.

When it comes to choosing a size and format for your brochure there really are no limits to your options. Whether you opt for A4 or A5, DL or something completely individual, you can tailor your brochure to suit you.

If you have been inspired but need help to make your brochure happen, then give us a call today on 01487 843311 or email  [email protected]

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