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FIVE BUSINESS CARD DO’S

Do remember basic design principles Keep all your copy at least 5mm from the trim edge. Work at 300dpi for the best image reproduction. Ensure you maintain a minimum size for your text. Design in CMYK unless you are working with specific spot colours. A 3mm bleed is...

FIVE BUSINESS CARD DON’TS

Don’t use borders Avoiding straight lines around the edge of a business card is a good idea. The printing process is not 100% accurate and this can result in a lopsided border! Don’t limit yourself to one design Be creative and have several varieties on one design...

WHY EVERY BUSINESS NEEDS A BROCHURE

A brochure is the second most important item of advertising after a website. A brochure explains what your business is about and is perfect to display, post and hand out. What should your brochure contain? When deciding what to include in your brochure remember that...

RASTER VS VECTOR: WHAT’S THE DIFFERENCE AND WHEN TO USE WHICH

With so many different images to choose from online, it can be very daunting to decide which one to opt for, especially if you are not really sure what the difference is. Here we are going to try and shed some light on raster and vector images and when you should use...

PRINTED MUGS – THE GIFT THAT KEEPS ON GIVING.

If you look on any office desk you won’t fail to spot a printed mug of some sort. Within the business sector printed mugs are given out regularly and are indeed a very useful way of reminding your customers of who you are and what you do. The key focus of any business...

JPEG VS PNG VS PDF: WHICH FORMAT SHOULD YOU USE?

There are many file formats to choose from and each one has its particular strength and weaknesses. Here we aim to explain the differences and when you should use which one. JPEG The JPEG format was designed to minimise the file size of photographs and make it easier...

How to design a flyer

A well-designed flyer should catch your attention and maybe even get you to take action. They can be used as a general marketing tool or to advertise a specific event. Whatever your reason, there are several key design decisions that should be considered to make sure...

FIVE TOP TIPS WHEN USING SPOT UV

Spot UV has the ability to make anything feel and look instantly more luxurious. It can highlight design elements creating that little bit of extra flair. However, some careful thought is required when deciding where and when to use spot uv. Texture Spot uv can really...

WHAT TO CONSIDER WHEN DESIGNING A BOOK COVER

Everyone knows you shouldn’t judge a book by its cover but that is exactly what we tend to do. A book cover gives us the first taste of what is to come, we should be able to imagine what a book will be about just by looking at the cover. It is therefore essential that...

FIVE TOP TIPS FOR DESIGNING YOUR LOGO

Start on paper It is tempting to skip this stage and hop straight on the computer but it is beneficial to start sketching your ideas first. If you start on paper you will have a lot more freedom to experiment and create new ideas. Use the right program Illustrator is...